Sprint is running a new ad pushing the merits of its data plan. While it might be a mistake to make too much of an ad, it seems appropriate to “read” them as representing the current cultural vibe, for if nothing else, advertisers are keen students of what motivates their audiences. So what, then, does this ad tell us about ourselves?
The first words: “The miraculous is everywhere. In our homes. In our minds.” The miraculous is identified with technological advances. This is obviously one way that the word “miraculous” is employed today, but consider the implications: the miraculous is merely the apparently magical work of technicians who deliver devices and applications that most of us don’t fully understand. No longer is the term “miraculous” reserved for God and His works. The miracles all around us—even in our homes and our heads—are the product of human ingenuity. And like old Bartimaeus, our new eyes reveal a world bursting with wonders.